Did you meet each of the four learning objectives of your internship? If not, why not?
I’ve reposted the original objectives below, and included a last Where we are now section under each objective:
I. Transitional Style guide
What: Prepare style guide with framework to support organizational transition process and new identity. The transitional guide will provide a template for future marketing and communication committees.
How: Build on work of previous efforts and utilize sample guides to inform thinking based on current organizational usages. Work with supervisor and leadership for approval.
Measured by: Delivery of completed guide
Where we are now: The transitional style guide has been broken into two parts–the graphic standards manual and the style sheet. The latter is complete, has been reviewed and approved by leadership. The socialization process will begin in the next few months; we’ll meet with each team and review points that are key to their work. A template for the graphic standards manual has been drafted. Depending on what type of design help we get with the rebranding work, we can revisit this once the new identity is in place.
II. Design: Training Catalog
What: Revise and restructure training catalog
How: Update existing InDesign template with input from supervisor and training team
Measured by: Delivery of completed catalog
Where we are now: Training catalog was shelved, a result of reduction in production staff time and shifting of priorities. I ended up handling the production of our training e-announcements, refining the existing templates to more closely reflect templates used in other areas of the organization. (Yes, they were quite different!). I am hell-bent on streamlining our e-communications but am getting a bit of resistance. Bit by bit.
III. Design: Advertisement
What: Design half-page ad for Oregon Business Magazine
How: Work with leadership to develop content and design based on communication goals
Measured by: Delivery of completed ad
Where are we now: We’re holding off on the ad; going to use it as an opportunity to can announce the new identity. I drafted a very preliminary mock-up.
IV. Design: Membership Forms
What: Redesign of NAO Membership Forms
How: Work with NAO Director to refine content and determine communication goal/needs
Measured by: Delivery of completed forms
Where we are now: One of two membership form has been temporarily redesigned, as well as an order form and benefits matrix.
V. Website
What: Update current website to increase graphic content and navigability and support thinking about information architecture for new site
How: Work with supervisor to determine priorities, communication goal/needs. Participate in Flash course offered by Kinetic Technology Solutions.
Measured by: Number and type of revisions made
Where are we now: Semi-frequent home page updates have been made, and several staff photos have been taken a posted. I have two photos left to take, and an additional one to post.