MHCC Integrated Media Program

IM178: Sound Frame Light Fall term, 4 credits

This course builds the theoretical foundations for integrated media. It addresses the historical perspective, aesthetics and science behind image-making, storytelling and design. Sound, Frame and Light provides students with the vocabulary for critical assessment skills.

UPDATED for 2010: This course builds the theoretical foundations for integrated media, engaging students in a specialized study of a wide range of media involving video, sound, graphic design, photography, interactivity, and the Internet. Students explore both contemporary and historically relevant media examples and their integration of the seven elements of design: line, shape, form, value, texture, space and color. It addresses the historical perspectives, aesthetics and science behind image-making, storytelling and design. Students work face-to-face and virtually in small groups to create media deconstruction presentations that apply the vocabulary used in critical assessment.

IM179: Digital Tools and Workflow Fall term, 4 credits

This course develops basic digital asset management skills and introduces computer applications related to integrated media: audio, video, illustration, layout and image editing. Students prepare a digital presentation that incorporates examples from a variety of media.

IM180: Digital Acquisition and Editing Winter term, 4 credits

This is a basic digital tools foundations course teaching students to capture sound and both still and moving images. Students learn to use the features of digital cameras, microphones and recording devices, applying basic composition and lighting techniques, lens technologies and exposures for creative outcomes. Audio and image-editing software and the Macintosh computer are used to download, store, transfer and display files.

UPDATED for 2010-11: Students work in interdisciplinary groups to produce professional quality sound, video, design or multimedia projects. Students apply the seven elements of design throughout each step of the creative process: development, pitching, pre-production, production and post-production. Paperwork preparation is required before students move to each subsequent production phase.

IM185: MEDIA WRITING Winter term, 4 credits

An introduction to basic principles of short format, persuasive oral writing style. Students write and produce script copy including: commercials, public service campaigns and news reports. Includes structure, shaping the language for the ear, the value and purpose of original sound and interview segments, journalistic conventions, reporting procedures and the law as it applies to daily news functions.

IM190: WEB BASICS Winter term, 4 credits

Students learn Dreamweaver software to create and edit Web pages. Students gain experience with the HTML language and web browser compatibility. Cascading Style Sheets (CSS) for page structure and typographic formatting will be covered, as well as hyperlinks, tables and frames. Basic image processing, graphic formats, navigational principles, and menuing will also be addressed.

IM191: WEB DESIGN Spring term, 4 credits

This course is a continuation of IM190 and provides a deeper exploration of web design and production emphasizing creative solutions. Students will produce and program more complex web sites that include multiple levels, sections and content areas.

IM195: INTEGRATED MEDIA SURVEY (formerly ART279) Spring term, 3 credits

Through the use of lecture and guest speakers students will see examples of how graphic design, photography, film and video, and sound-based technologies converge, integrate and emerge. This survey course explores the relationship between words, images, sound, motion, time and space in the context of interactive, integrated digital media. It seeks to clarify the relationship of integrated technologies to human thought, perception and cultural change. Through applied projects students will gain an understanding of the production stream of conceptualization, collaborative design processes, problem solving, integrated media production and distribution.

Course number and description UPDATED for 2010: Students work in small creative teams to explore how graphic design, photography, film and video, and sound-based technologies converge, integrate and emerge. By developing and then working from a creative brief for a public service campaign, students gain an understanding of the production stream of conceptualization, collaborative design processes, problem solving, integrated media production and online distribution.

IM260: PROFESSIONAL PRACTICE IN INTEGRATED MEDIA Fall term, 3 credits

This course will prepare students for careers in digital media. Topics included are intellectual property, legal, ethical and contractual issues as well as financial record-keeping for the self-employed. Resume writing, self-promotion, presentation and job search skills will be a major focus.

IM282: Integrated Media Focus Summer, Fall, Winter 1 credit

Students choose a minimum of four 1-credit workshop-style classes from a wide range of digital media topics. Options include video, photo, web, design and audio applications.

In 2010-11, we're offering over 20 intensive 10 - 12 hour courses:

FALL TERM:

• Beginning Selector
• Intermediate Adobe CS5 Photoshop software
• Digital Illustration using Adobe CS5 Illustrator and Photoshop software
• Beginning Final Cut Pro software
• Beginning Adobe After Effects software

WINTER TERM:

• Beginning Adobe CS5 Photoshop software
• Intermediate Adobe CS5 Photoshop software
• Introduction to Adobe Lightroom 3.0
• Digital Font Design with TypeTool 2
• Basic digital camera operation and image editing with Photoshop CS5
• Digital Illustration using Adobe CS5 Illustrator
• Basic Page Layout and Design using Adobe CS5 InDesign
• Beginning Final Cut Pro
• Intermediate Final Cut Pro
• Beginning Adobe After Effects
• Intermediate Adobe After Effects
• Performance/Voice-over Techniques
• Advanced Studio Lighting
• Sound for Picture using ProTools
• Basic sound editing using ProTools
• Beginning Video Shooting and Production
• Animation using Adobe CS5 Flash
• Intermediate-level CSS and WordPress blog customization
• Using Social Media for self-promotion

IM290: INTEGRATED MEDIA PORTFOLIO Spring term, 4 credits

Students will identify a career focus. Various presentation techniques are explored as well as the tools, materials and processes for creating and showing a creative portfolio. Emphasis is on the development of representative samples in the form of a portfolio and/or reel and accompanying promotional materials. Students learn to present their work in a professional manner.

IM291: INTEGRATED MEDIA PRACTICUM Fall - Winter - Spring term, 4 credits

This course simulates a real-life creative agency where students compete and work with one another on actual client projects. Emphasis will be on creative problem-solving, staying within budgetary constraints, and producing high quality projects. Client management and presentation skills are stressed along with job documentation, time management, teamwork and collaboration. Students will experience, first hand, the processes involved in creating and producing actual creative output that includes graphic design, photography, copy writing, sound and video components. May be repeated for up to 12 credits.