Course descriptions for the Graphic Design Core:
GD150: Principles of Graphic Design FALL TERM - 5 credits
This course covers the development of basic conceptual and technical skills as well as the application of computer technology to the design process. Both theoretical and applied problems in typography (words) and graphic language (symbols) will be explored to introduce the processes involved in printed visual communications.
GD151: Color, Composition and Typography WINTER TERM - 5 credits
Through lecture and applied projects, an intermediate investigation of the expressive properties of typography and graphic imagery is explored. Students learn to apply basic color theory to designs to enhance a visual concept. Grid systems are introduced to structurally integrate type and graphic elements in a composition. Emphasis is placed on the continued development of digital skills used in the major graphic software programs to prepare artwork for printed reproduction.
GD152: Concept, Creativity and Unity SPRING TERM - 5 credits
In this class, strategies for concept development and creativity are explored to address increasingly challenging design problems. Art history and research are components in assigned projects, readings, and lectures. A strong emphasis will be placed on craftsmanship and preparing more complex digital files using all of the major graphic software products.
GD250: Corporate Identity Systems FALL TERM - 5 credits
This course examines the visual, conceptual and communication factors that play a role in the development of a corporate identity. Students learn how to consistently convey a client’s brand message to a target audience. A client’s complex identity system may include logos, stationery, posters, signage, packaging and point of purchase displays.
GD251: Digital Publication Design WINTER TERM - 5 credits
This course covers the research, development, organization, design, and visual presentation of a complex printed document such as a magazine, calendar, annual report, or other publication. Developing a visual narrative, storytelling, rhythm and pace are all strategies used in building a compelling reader experience. All aspects of design, content and image creation as well as digital prepress production and distribution are addressed.
GD252: Digital Media Studio SPRING TERM - 5 credits
This is an advanced studio course designed to provide the self-directed student with the opportunity to work on a personal, faculty approved, project in graphic design culminating in portfolio pieces unique to each student’s goals and interests. Options include the integration of a wide range of digital and traditional media.