Students begin to learn Adobe Illustrator CS3 software as they create a typographic composition that addresses an equal balance or 50:50 ratio of positive/negative for each letter of the alphabet. Solutions were limted to the use of the Garamond typeface.
These were created in the Fall term 2008.
Students used Adobe Illustrator CS3 software to recreate the playing card (king, queen or jack face card.) Then they leveraged the vector artwork to create a customized card, injecting personality and a visual play on words.
These were created in the Fall term 2008.
Second term students learned the principles of page layout, applied color theory and practiced InDesign software in this project.
They each created an opening spread and then a secondary spread. A six-column grid, paragraph and character level typographic styles were applied to create consistency through the pages.
In this project, students worked in both horizontal and verical formats to arrange alphabet images in a grid formation.
Color, scale, proximity and position were explored. InDesign and Photoshop software.
After studying 12 major art historical movements, students applied their understanding of visual themes, composition, color palettes and typography from each period to express twelve months of a calendar. Solutions were duplex printed on single sheets and packaged into a CD case for distribution.
InDesign and Photoshop software.
This third term design class culmintated in a real project for a real client: a new logo, t-shirt graphics and a promotional poster design for the 28th Mt. Hood Jazz Festival. Client art direction was to incorporate a 50s retro/vintage/Vegas Rat Pack feeling into the new logo as well as the 11 x 17 inch promotional poster.
Logo designs